UPDATE FOR THE TRADE

July 2025

Why Industry engagement with the JAA matters

In an increasingly competitive, globalised, and fast-moving marketplace, the need for connection, support, and representation has never been greater. For jewellers across Australia, one of the most valuable ways to access these advantages is through engagement with the Jewellers Association of Australia (JAA).

As the only national organisation representing the manufacturing, wholesale, retail and service sectors of the jewellery trade, the JAA plays a vital role in setting benchmarks, promoting excellence, and supporting the long-term sustainability of the industry. For business owners, designers, apprentices and suppliers alike, active engagement with the JAA isn’t just about affiliation - it’s about contributing to a respected and unified voice for the profession.

Advocacy and Industry representation
One of the JAA’s strengths lies in its ability to represent the industry’s interests at both national and international levels. Whether it’s navigating legislative reforms, addressing regulatory challenges, or contributing to discussions on product standards and consumer rights, the Association ensures that Australia’s jewellery sector is heard, protected, and supported.

Without a representative body, individual businesses would have difficulty influencing policies or respond effectively to regulatory changes. The JAA brings those voices together and advocates for fair, informed outcomes that help safeguard the industry’s future.

This representation isn’t limited to government - the JAA also works with other industry bodies and educational institutions for the benefit of the industry.

Credibility and trust
In today’s retail environment, trust is everything. Consumers are more informed, more selective, and increasingly conscious of where their products come from, how they’re made, and who they choose to support.

Being aligned with the values promoted by the JAA including ethical business practices, product authenticity and customer care - signals a commitment to professional standards and responsible conduct. It helps businesses build credibility, foster stronger relationships, and stand out in a market where reputation matters.

Industry engagement with the JAA strengthens not just individual businesses, but the sector as a whole. By staying informed, upholding standards, and speaking with a collective voice, the Australian

jewellery community can continue to thrive - with resilience, relevance, and a shared sense of pride.

The JAA encourages all businesses and professionals to engage - share your views, contribute your expertise, and be involved in shaping a stronger, more unified industry voice. Your insight matters. Get in touch and share your thoughts with us at info@jaa.com.au or 0490 236 334.

JAA Board

JAA Directors and staff - JIF Melbourne (2025 and 2024)
Images not for reproduction without permission