About the jaa

Since our inception in 1931 and continuing to the present day the JAA works nationally to represent and protect the interests of the jewellery industry and its consumers. Our median length of membership is approximately 19 years, and the JAA covers all areas of the jewellery industry – from manufacturing, wholesaling, distribution to retail.

The JAA is proud to promote the highest standards and ethics within the Australian jewellery industry. Each of our members adheres to the JAA Code of Conduct, showing their commitment to the industry, its clients, and to excellence. 

Trust is a key part of consumer confidence and providing a Code of Conduct by which our members must adhere enhances this trust between business to business and business to consumer.

Our Mission

'Advancing the Australian jewellery industry through representation, unity and consumer confidence'.

Our Vision

'To continue to be the united voice of the Australian jewellery industry'.

Core Values

1. We create unity and collaboration through a preparedness to work with all stakeholders for the benefit and progression of the jewellery industry
2. We lead through representation of the various sectors of the jewellery industry and their interests 
3. We aim to be a reliable and knowledgeable source of education for consumers and the industry
4. We are driven by our passion for jewellery and business, in turn fuelling creativity, innovation and determination
5. We endeavour to demonstrate leadership through our respectful and thoughtful communications and actions
6. We strive for excellence in quality through the services we provide to the industry and how we represent the jewellery industry's products
7. We are committed to ethics by way of demonstrating professionalism, transparency and fairness in our dealings and conduct
8. We work to build trust, truthfulness and credibility through consistent actions and words

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Code of Conduct

Developed in 2009 for the entire jewellery industry, the JAA Jewellery Industry Code of Conduct sets Code signatories apart from other jewellers. The Code sets out the highest standards currently available in the jewellery industry and ensures maximum protection of jewellery buying consumers. All JAA members are required to be Code signatories.