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A piece of jewellery made with precious metals and gemstones is an instant heirloom that can be passed down through generations. When you buy a dazzling piece of fine jewellery, you’re making an important purchase and significant investment.

Shopping for fine jewellery can be a daunting experience if you are not armed with the correct information. Improve your jewellery knowledge here on our site before you start your search. Whether you’re hunting for platinum, gold or silver, diamonds or coloured gems, this is the first step on your journey toward selecting that perfect piece of jewellery to add to your collection.

It is important to consider every aspect, so you can feel good about your purchase and avoid buyer’s remorse.

Following are some tips to become a knowledgeable shopper.

Know where to shop for jewellery

It is important to shop at a professional retail or manufacturing jewellery store. JAA members agree to abide by the JAA Jewellery Industry Code of Conduct. The Code sets out the highest standards currently available in the jewellery industry and ensures maximum protection of jewellery buying consumers.

Look for a retailer or manufacturing jeweller that is displaying a current JAA member certificate, counter card or window decal.

Find one by searching our member directory - click here

Shopping for online jewellery

As with bricks and mortar stores, it is important to exercise caution but this is even more so for online shopping. Follow these helpful tips to ensure a smooth online transaction.

  1. Look for the JAA member logo – only shop on websites you know are secure
  2. Look for a liberal return policy with a full refund option. Whilst a retailer does not have to give a refund for change of mind, check what their policy is for change of mind.
  3. Be sure to note the timeframe in which purchases can be returned
  4. Make sure you receive an itemised tax invoice. A tax invoice must also display the company’s name and ABN, date of sale, amount paid including GST and a clear description of the goods.
  5. The availability of consumer support and service. Do they have a phone number or address listed?
  6. Be aware of the correct terminologies used to describe jewellery. If you are unsure what a particular description means, ask the seller or do further research. You can view an A-Z of jewellery terms by clicking here
  7. What you see is not always what you get. Consider that the images you are viewing may be computer rendered images and that It may look different in real life.
  8. When buying diamonds or coloured gemstones, ask for a grading report from an independent gemmoloigcal laboratory. Click here to view a list of JAA recognised grading laboratories.
  9. When buying watches online, be aware that some manufacturers’ warranties won’t be considered valid if the watch was not purchased at an authorised agent or dealer.

Dazzling jewellery discounts

Be cautious if a retailer, either a bricks and mortar or online store, is routinely offering unbelievable discounts

If the deal sounds too good to be true, it probably is. Savvy shoppers may find that the ‘drastic discount’ price is actually the normal retail price elsewhere.

The Australian Competition and Consumer Protection (ACCC) takes misleading conduct (including discounting) very seriously. The JAA has worked with the ACCC to ensure the JAA Jewellery Industry Code of Conduct works alongside the rulings of the ACCC and provides jewellery consumers with clear information regarding advertised savings.


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