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JULY 2021

This month the JAA will be celebrating a milestone birthday. We have turned 90! We are proud to be of service to the Australian jewellery industry for this long.

The JAA was founded in 1931 with the purpose to nationally represent and protect the Australian jewellery industry and its consumers. It is an industry focussed, not for profit organisation and all Board Directors and State Committees are voluntary. The JAA has all the participants of the jewellery community at heart and always represents and advocates for the advancement of the industry.

In 2009, the JAA Jewellery Industry Code of Conduct was crafted to set the highest standards currently available in the industry and to ensure maximum protection for jewellery buying consumers. All JAA members are required to be signatories of the Code. It is this commitment that ensures the integrity of our members.

Industry associations change and evolve over the years according to the needs of that industry and the developments that inevitably modify or reshape the sector. We all know what has changed the industry in the last couple of decades – ethical issues, price wars, increased competition, manufacturing costs, sustainability and more.

The JAA has always endeavoured to keep abreast of these changes so it can advocate for any cause that will protect and promote the industry. We keep our members and the wider industry informed, we forge new partnerships that can be of benefit to our members, we resolve consumer complaints, we educate. We not only want the industry to continue to thrive and succeed, but also to uphold its reputation.

Our mission is to advance the Australian jewellery industry through representation, unity and consumer confidence.

Our vision is to continue to be the united voice of the Australian Jewellery Industry.

The JAA Australasian Jewellery Awards are currently the most recognised program the JAA offers and is the opportunity for our talented and skilful jewellers to show their superb work on a world scale. This is an Awards year, and you will soon see the fabulous new creations from our entrants.

The judging is taking place in the coming months and we will be announcing the winners at our Awards and birthday soiree on 6 February at the Evergreen, Crown Melbourne, at the same time as the Jewellery Industry Fair.


We will also be having a 90th birthday celebration party at the Jewellery Industry Summit at 5pm on 9 July at the National Wine Centre in Adelaide.


Come and celebrate with us! To either, or both, events!

We would love to see you there, to meet you all, to know about you, to understand your needs and to address any issues that you, as an industry constituent, may have.

We are here for you.

Jo Tory, JAA President

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