To say things have been difficult of late, would be an understatement. From all angles, the light at the end of the tunnel seems extremely far away for many, if even there at all.
I think for everyone, the feeling of disappointment and worry, combined with fear and the lack of control, is meaning that every one of us is trying to get through each day, one day at a time.
But what is interesting about this, is that those feelings, often coincide with the feeling of being alone. But regardless of whether you are in lock down, or isolated at home, or operating business as usual, you are not alone.
As an industry, one of the beautiful things about us, is that between jeweller to jeweller, supplier to supplier, retailer to retailer, we try to support each other.
Through the eyes of the JAA, I have seen this across the country from all angles. Our recent surveys showed industry members had much concern for the current state of the industry, but great hope for its recovery and future.
It has been our goal for the past months at the JAA, to increase communication, connection, and support, to all areas of the jewellery industry. And you will see that with some of our latest initiatives:
Despite all of us flying a little blind right now, it is important for me to reiterate to you and such valued industry members, that we at the JAA are here for you. Although sometimes we are behind the scenes, we are still no doubt very much fighting for you and the future of this gorgeous industry.
Don't forget entries in the JAA DESIGN sketch Render Drawing Competition close on Wednesday, 30 September. Head to jaa.com.au/sketch for full details and entry form.